Apple Maps paid search ads under consideration in monetization push

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Apple is once again considering adding advertising to Apple Maps, a move that could help bump up its growing Services revenue even more.

Tablet and smartphone displaying a map and street view. Tablet shows a map with landmarks and menu options. Smartphone shows Civic Center Plaza street view.

Apple Maps

Apple’s advertising business already serves ads for the App Store, as well as switching to an internal team for ad sales on Apple News in November. However, it may grow the ad business more by turning its attention to Apple Maps.

In Sunday’s “Power On” newsletter, Bloomberg claims Apple is now thinking about ways to monetize its Maps app. In a recent Maps group all-hands meeting, Apple management confirmed that it was exploring the possibility of monetizing the app.

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