A call from Tim Cook helped convince Trump to introduce tariff exemptions

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CEO Tim Cook’s working relationship with President Donald Trump has once again helped Apple escape issues in the U.S.-China tariff battle. Here’s how.

Two men in suits sit at a table, engaged in conversation against a formal setting with a white ornate background.

Tim Cook [left], President Donald Trump [right]

On April 11, following after a week of increases to the import tariff for Chinese goods entering the United States, President Trump made an announcement. While many products would be affected by a high import tariff of 145% at the time, Trump decided he was giving a reprieve on a variety of tech products and components.

While the reprieve itself is not permanent, with a semiconductor tariff expected to arrive in the future, the exemptions were immediately helpful to Apple. Indeed, a few days later, Trump confirmed that he was in talks with Tim Cook, and that he “helped” him with the tariff exemption.

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