Amazon launches Alexa+ as Siri advancements drag on

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The AI assistant wars are heating up as Amazon announces Alexa+, an upgraded assistant powered by generative AI, while an upgraded Siri remains unfinished.

Three smart speakers with fabric exteriors, each featuring a blue light ring around their top surfaces, arranged in a diagonal line.

Amazon Echo speakers with Alexa

Amazon has unveiled Alexa+, an AI assistant designed to offer more natural interactions and personalized assistance. The development comes as Apple continues to enhance its own assistant, Siri, through its Apple Intelligence initiative.

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