Apple cleans up its image with Apple Intelligence in a new ad spot

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Apple’s latest ad spot demonstrates how Apple Intelligence can make your dating profile better, thanks to Clean Up in iOS 18 Photos.

Person with medium-length hair flexing arm muscles in front of a mirror, wearing a gray tank top and chain necklace; a lamp and blurred figure in the background.

A still from Apple’s new Clean Up ad spot – Image Credit: Apple

One of the early features of Apple Intelligence, Clean Up is a Photos tool that can be used to remove unwanted objects from within a picture. Its effectiveness is aptly demonstrated in a new ad from Apple.

Posted to YouTube on Monday, the video titled “Clean Up Photos: Flex” shows a young man showing off his physique to the iPhone 16‘s camera. The photographs are all taken by an older woman, using an iPhone 16.

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