Apple gains ground as PC market heads into rocky 2025

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Apple’s Mac sales are rising sharply just as Trump’s tariffs guarantee that the the global PC market will have one of its most unpredictable years ever.

MacBook Pro models

According to preliminary data from International Data Corporation (IDC) on April 8, Apple shipped 5.5 million Macs in the first quarter of 2025, up from 4.8 million in the same period of 2024. That gave the company an 8.7 percent share of the global PC market, improving on the 8 percent it held a year earlier.

The overall market grew just 4.9 percent. Apple is outperforming competitors, riding the wave of demand for so-called “AI-ready” hardware, and leaning on its loyal base in the premium segment.

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