Apple hampered its Siri ambitions by penny-pinching

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If Apple isn’t able to get its Siri improvements out with iOS 19 in the fall, a new report tries to put the blame on early cost-cutting decisions by CFO Luca Maestri.

Luca Maestri superimposed over a blurred Apple Park at sunset.

Apple Intelligence delays are all ex-CFO Luca Maestri’s fault, apparently

First it was that Apple is years behind the rest of the industry in AI, then it was that Apple management can’t cope. Now according to the New York Times, the reason Apple Intelligence is failing is because Apple was too miserly to spend some cash years ago.

Specifically, the claim is that in 2023, the then-chief financial officer Luca Maestri halved a budget that engineers had wanted for buying GPU processors for AI development work. It doesn’t matter that Apple is often the most highly valued firm in the world, you don’t get to be CFO of it if you’re not in absolute control of spending.

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