Apple may be able to delay price increases, but not for long



In the face of crippling tariffs, Apple will have to raise prices of popular items like the iPhone in the US and elsewhere — but is trying to delay increases until the next set of hardware upgrades.

A hand holding three smartphones with triple camera systems, colored in gold, gray, and silver, against a gray textured background.
The iPhone and other Apple products will be getting more expensive due to tariffs.

A new report suggests that Apple is pursuing several different initiatives in an effort to mitigate the cost increases of tariffs imposed by the United States and other countries on its flagship products. That said, US consumers should expect to see the price go up in the near future on iPhones, Macs, and other hardware products.

While Apple has spent years diversifying its production facilities away from China, almost all of the countries it has set up shop in — such as Brazil, India, and Vietnam — also face withering import tariffs. According to Bloomberg, the company is said to be pursuing a diverse range of strategies to soften the blow as much as possible.

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