Apple may be considering a restart of advertising on X

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A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

White X symbol on a black background with subtle speckled texture.

The X logo that replaced the Twitter blue bird

It seems in the run-up to inauguration day, Apple may have at least considered or had discussions about returning advertising to X in some respect. As of this publication, it still hasn’t returned and there is no information about how recent events have affected this decision.

The one-liner can be found in a Wall Street Journal report about Amazon increasing ad spend on X. Apple and other big tech companies paused ad spend in November 2023 after CEO Elon Musk promoted a post directed at the US Jewish community.

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