Apple quietly launches new app to help firms improve Apple Maps

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Apple appears to be expanding its pool of partner companies supplying data for Apple Maps, as it has now released an app especially for firms to contribute updated information.

A screenshot of the new Surveyor app on an iPhone 15.

Just as it did with the Apple Vision Pro Demo Fit app — releasing it in the App Store but practically hiding it, Apple now has another new app. This one is called Surveyor, and while it is available in the US App Store, it does not appear to be intended for public use.

Rather than the GPS tracking, multiple cameras and LiDAR scanning that Apple’s fleet of Apple Maps cars use, Surveyor is intended to capture images of street signs. While members of the public can already send certain updates to Apple Maps, this appears to be more about getting the company extensive information without its own cars having to repeat routes.

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