Apple rebrands its advertising business as ‘Apple Ads’

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As Apple expands its advertising business, the company has renamed its former “Apple Search Ads” to “Apple Ads,” reflecting the expansion of ad placement.

Apple Search Ads is now just Apple Ads

Previously, when a business bought ads on the App Store, they would be suggested at the top of the search screen. In 2022, Apple began expanding its advertising practices adding slots in the Today tab and in the “You Might Also Like” slot below individual app listings.

The name change now more accurately reflects the services it offers. Apple told participating developers about the name change in a message spotted by 9to5Mac. It reads:

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