Apple thinks the iPhone 16e target market doesn’t care about MagSafe



Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don’t matter to the larger market.

Hand holding a smartphone with a charging cable connected, screen displaying a circular pattern and a green battery indicator.
Apple can’t say wired charging is better than MagSafe, but it’s trying

There’s a great line from Jony Ive, said around the time that Apple Park was first opened. There were criticisms of its design and he said he was bemused at them, because of who Apple Park was built for.

“We didn’t make Apple Park for other people,” he said in Dezeen magazine. “So a lot of the criticisms are utterly bizarre, because it wasn’t made for you! And I know how we work and you don’t!”

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