Apple to create new vice president of stores and retail operations, name Vanessa Trigub to role

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Senior vice president of retail and people Deirdre O’Brien is about to get some help thanks to a new role Apple will introduce soon called the vice president of stores and retail operations.

Aerial view of a futuristic circular building with large rooftop solar panels, surrounding lush greenery, and an interior park containing a colorful rainbow arch.

Apple Park. Image source: Apple

There has been some back and forth regarding Apple’s leadership around HR and retail in recent years. Deirdre O’Brien took over as vice president of people in 2017, that role expanded to retail and people in 2019, collapsed down to just retail again in 2023, then back to retail and people in 2024.

This time, according to a report from Bloomberg, O’Brien is getting help on the retail side, but sticking with the SVP of retail and people role. Instead, a new vice president of stores and retail operations will be created with Vanessa Trigub in the role.

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