Investment bank Morgan Stanley has told investors that while Apple may have brought forward some iPhone 16 production ahead of Trump’s new tariffs, there is little more it can do to mitigate a $33 billion cost increase it is about to incur.
Apple reportedly stepped up importing iPhones ahead of the tariff announcement
Apple reportedly stepped up importing iPhones ahead of the tariff announcement
President Trump did not expect China to retaliate against his tariffs, and Morgan Stanley says its analysts didn’t even contemplate tariffs being this high. But reportedly, Apple did at least expect that it would fail to get exemptions this time around.
According to a Morgan Stanley note to investors seen by AppleInsider, the company’s analysts claim to know that “Apple has pulled forward some iPhone builds.” There are no further details, but depending on the quantity of iPhones already completed and imported into the US, Apple could hold off price increases for a time.
