Apple’s $500 billion US investment announcement is business as usual

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Apple’s latest $500B investment in the United States may sound like a big deal, but it’s clearly just a continuation of what it’s done for quite a few years already.

Technician in white protective suit examines semiconductor machinery emitting red light inside a cleanroom environment.

Texas Instruments’ new semiconductor wafer fabrication plant in Lehi, Utah, supported by Apple. – Image Credit: Apple

On Monday, Apple announced it is making a $500 billion program of investment into the United States. The official press release said that it will be spread across the next four years, in a pledge that “builds on Apple’s long history of investing in American innovation.”

It sounds like a great thing that Apple’s suddenly making everyone aware of. A major company reinvesting in the country it’s based in is a good-news story and great PR, and one that builds political capital.

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