Apple’s canceled Federation Square store lives on in Apple Vision Pro

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One of Apple’s most controversial stores never opened, but a virtual tour that can be viewed on Apple Vision Pro brings the dream back to life.

Apple’s Federation Square building render. Credit: Filip Chudzinski

Apple’s plan to build a flagship store in Melbourne’s Federation Square sparked immediate backlash — and was ultimately canceled. Now, a virtual recreation offers a glimpse of what could have been.

In 2017, Apple announced its intention to open a global flagship in the heart of Melbourne, marking its first in the Southern Hemisphere. Designed in partnership with Foster + Partners, the multilevel glass pavilion would have anchored the southeast corner of Federation Square.

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