Australian shoemaker business has been transformed by iPhone, says Apple

Articles

Mac Support London - SupportPlan > Blog > Articles > Australian shoemaker business has been transformed by iPhone, says Apple

Apple has highlighted how an Australian shoe company replaced its traditional point-of-sale machines with iPhones, making for a better customer experience.

Hands holding a brown boot and a smartphone displaying a matching boot design.

Using the NewStore app, employees can check inventory instantly — image credit: Apple

Firms are regularly spotlighted by Apple in its now long-running “Apple at Work” series, which focuses on small-business use cases for various Apple technologies. The latest explores how Australian shoemaker and retailer R.M. Williams is now using iPhones for nearly every aspect of its retail business.

The Head of Technology for the company, Peter Ratcliffe, said that the switch to the iPhone has been “pivotal”. “[iPhone is] revolutionizing our in-store experience, resulting in a significant increase in sales and a more personalized customer experience,” he said.

Continue Reading on AppleInsider | Discuss on our Forums

Have questions? Need answers?

If you have any IT related issues, we have the solution for you. Whether you need long-term Mac and PC support or an urgent fix, don't hesitate and get in touch.

Over 320 Satisfied Customers

Accreditations

It’s not just our customers that recognise our hard work, we are accredited by Apple, Microsoft, Dell, HP, VMWare, Juniper, Kerio, Archiware P5, as well as many other manufacturers.

Our clients range from corporate giants, to hundreds of smaller businesses, many of whom rely on us to be their virtual IT department. They know we will never compromise on providing the right person for the right IT challenge and that’s why we’re the obvious first port of call when IT support is needed.