Google has an illegal monopoly on online advertising, judge rules

Articles

Mac Support London - SupportPlan > Blog > Articles > Google has an illegal monopoly on online advertising, judge rules

Google is an illegal monopolist in online advertising, a federal court has determined, in a ruling that could lead to a breakup of its ad business.

Tablet screen displaying Google app download page with a stylus, showing app rating of 4.2 stars and 'GET' button.

Google monopolised online ads, a court determined.

On Thursday, U.S. District Judge Leonie Brinkema ruled that Google unlawfully monopolized advertising markets. The ruling determined that Google had control over a number of advertising markets, to the level of a monopoly, which it used to its advantage.

In the ruling, Judge Brinkema determined that Google’s monopoly affected the market for publisher ad servers and for ad exchanges. In effect, Google was able to influence the way advertisers bought ads, as well as how much publishers sold that ad space for.

Continue Reading on AppleInsider | Discuss on our Forums

Have questions? Need answers?

If you have any IT related issues, we have the solution for you. Whether you need long-term Mac and PC support or an urgent fix, don't hesitate and get in touch.

Over 320 Satisfied Customers

Accreditations

It’s not just our customers that recognise our hard work, we are accredited by Apple, Microsoft, Dell, HP, VMWare, Juniper, Kerio, Archiware P5, as well as many other manufacturers.

Our clients range from corporate giants, to hundreds of smaller businesses, many of whom rely on us to be their virtual IT department. They know we will never compromise on providing the right person for the right IT challenge and that’s why we’re the obvious first port of call when IT support is needed.