Inside Apple Via del Corso — Rome’s store that’s also a museum

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A visit to the marble-covered Apple Via del Corso is an Apple Store experience that offers unexpected artwork and masses of culture. AppleInsider visited the store to check out the mix of old and new.

The outside of Apple Via del Corso in Rome, Italy

Apple Via del Corso opened as Apple’s 17th store in Italy back in 2021. It’s one of three storefronts in Rome itself, the only non-mall style store in the city, and it’s an extremely impressive location for the iPhone seller.

As part of our periodic tours of Apple Stores around the world, one member of the AppleInsider editorial team paid a visit to the store while in the region.

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