iPhone 17 lineup names may be coming into focus

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A new rumor claims that Apple will overhaul its naming of the entire iPhone 17 range and see the highest-end model renamed the iPhone 17 Ultra.

Two smartphones in light gray and silver with three rear cameras each, positioned diagonally against a neutral background.

Render of possible iPhone 17 Pro models

There have been rumors of an iPhone Ultra for years, with it sometimes being a new model and sometimes a renamed Pro Max edition. This new claim, however, says that Apple will do this in particular to make a greater and perhaps clearer separation between iPhone models.

“It seems that the existing lineup will be differentiated by changing the naming to Ultra, which is more different from the existing Pro and Max,” claims leaker Yeux1122 (in translation). “Essentially, Apple is trying to make new changes by making major design changes to existing iPhones + iOS19 changes in terms of marketing and sales.”

Rumor Score: 🤔 Possible

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