Apple TV+ will invest more in developing European and French audio and video content in France under a new deal it has signed with the French government.
Publicity image for French-language thriller “A l’ombre des forts.” Image credit: Apple TV+
Publicity image for French-language thriller “A l’ombre des forts.” Image credit: Apple TV+
While in line with its previous spending in the country, the new agreement commits Apple TV+ to investing 20 percent of its previous year’s net sales in France into the initiative. Those net sales will presumably be chiefly from subscription sales, but it’s possible that they will also include revenues from other deals, such as the one with France’s Canal+.
The money will be used to develop and produce audiovisual content for France, and the rest of the European Union, according to according to media trade site Deadline. Of the revenue collected under the four-year agreement, 70 percent of the total will be earmarked for independent productions.
