New Apple Watch ad reveals how the Emergency SOS feature saved a man in Australia

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The Apple Watch has saved countless lives over the years, and a new Apple video explains how it helped rescue a man swept out to sea in Australia.

Smartwatch screen displaying emergency options: Medical ID, Compass Backtrack, and Emergency Call. Dark interface with rounded shapes and a side button.

A new Apple video shows how the Emergency SOS feature of the Apple Watch saved a man in Australia.

On Wednesday, Apple released a promotional video titled “Rick’s Rescue,” which highlights the impact the Emergency SOS feature of the Apple Watch can have on people’s lives. It does so by telling the story of Rick Shearman, who was caught in an ocean current that dragged him out to sea.

He was only rescued thanks to the Apple Watch, as he initiated a call to emergency services in July 2024, while still in the water.

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