The lack of Apple Intelligence in some regions is impacting iPhone sales

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Apple’s latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn’t.

iPhone 16 Pro Max with triple camera setup against a colorful, abstract background of intertwined loops in red, orange, and purple.

Apple Intelligence

In a recent chat with CNBC ahead of the company’s earnings call, Apple CEO Tim Cook explained that regions where the company has rolled out its AI platform, Apple Intelligence, saw stronger iPhone 16 sales compared to areas that didn’t have it.

Tim Cook’s remarks suggest that Apple Intelligence might have been a key factor in boosting iPhone 16 sales in markets where it’s available. However, China has not yet seen the rollout of Apple Intelligence.

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