Tim Cook quits Apple for Lumon Industries in ‘Severance’ promo

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“Severance” director Ben Stiller has shared a video of Apple CEO Tim Cook‘s new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

Smiling older man with short white hair and glasses, wearing a black shirt, standing against a plain, softly lit background.

Tim Cook in the “Severance” elevator — image credit: Apple

“Severance” has played host to skits before, with Stephen Colbert including an extended sequence of him working at Lumon Industries. But for season 2 of the Apple TV+ hit, it was no longer enough to get a comedian in on the act, the show had to go right to the top.

Was helping this new guy find his office this morning pic.twitter.com/ldBBvH7AmU

— Ben Stiller (@BenStiller) January 24, 2025

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