Welcome to our live coverage of World Backup Day, which starts early on Sunday, the 30th (midnight GMT, but there is already 1300 in Auckland, New Zealand). We will update this live blog a few times today, with our real-time coverage of the day starting at 0830 UK time with regular updates throughout Monday, March 31st.
Making sure your data is safe and protected has never been so important as we continue our way in the wild world of digital transformation, but with so much to do these days, it can sometimes go forgotten. Don’t worry though, we’ve rounded up
- advice from our experts to make sure your data is protected.
- horror tales from our team and elsewhere to remind you of what can happen
- exclusive deals from our backup partners to keep your data safe
- backup content from our extensive archive
- data backup stories around the world
- And much more!

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What is World Backup Day anyway
World Backup Day was founded by Ismail Jadun on a subreddit back on the 30th of March 2011, the day before April’s fool. That date was not chosen randomly as it gave birth to the event’s tagline, Don’t be an April Fool. Backup your data. World Backup Day is now an annual fixture in the global tech calendar with tens of thousands of articles and mentions every year and a multi-lingual website(ed: Unfortunately, we couldn’t find the original Reddit post).

The World Backup Day Pledge
It’s almost the start of World Backup Day in New Zealand where it is 1 minute past midnight on Monday 31st of March, the last day of the first quarter of 2025. WBD even have a semi-official pledge: “I solemnly swear to backup my important documents and precious memories on March 31st. #WorldBackupDay”. Backup, of course, applies both to consumers and businesses as well and in large enterprises, falls under the remit of the CDO or Chief Data officer. Maybe someone should write such a pledge for businesses after all.
How big is World Backup Day?

Google Trends shows a big spike for World Backup Day every year since it launched, towards the end of March. There is a weird one, bigger than all of them, recorded in July 2005, 6 years before the debut of the happening. A quick search on Google didn’t bring up anything relevant. We know that citizens from Singapore and Slovenia have been searching the most about World Backup Day over the years. Not so much for other countries of the Western world.
Wait, what is backup?

A backup, in tech terms, is a bunch of files that have been copied over to a service (like a cloud backup provider), a local device (like a USB flash drive) or to a remote device (e.g. NAS located next door). That’s the simplest way of looking at it. Remember though that this is only a snapshot. Some files change all the time and you may need to adopt a regular backup process, either manual or automated, in order to make sure your data is always safe. Why not download one of these free backup software and try your hands at your first backup?